Referral Content Campaign Sample

Interact Directly with Consumers

Explore.US works directly with advertising and community partners to create campaigns like the one above which motivate users to produce content that surrounds the brand’s purpose and creates on-going opportunities for advertisers to interact directly with consumers.

Step-by-Step:

Micro-Content (like above) drives User Generated Content (UGC) primarily in the form of comments. (Social Media Rewards those who are social)

Explore.US tags the Advertiser in the post. Advertiser joins the comments section. (Instagram is all about the comments section!)

Explore.US collects UGC and reposts it into micro-content and staple content designed to generate more comments and shares on all popular platforms.

Adam Winters
Author: Adam Winters